In partnership with Time Out and Google, we profiled nine ‘Signature Search’ dishes across Sydney and Melbourne which have over 100 five star reviews on Google. The purpose of the videos were to invigorate social engagement and to hero the little guys. This was done by introducing stylistic flourishes that immerse the viewer into the distinctive sights and sounds of each kitchen and neighbourhood.
The whole project culminated in media releases across web and socials to align with voting for the Time Out Food Awards. Based on the success of the campaign, Google used this as a case study for award nominations and global recognition.
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