The Bumble ‘Real’ campaign centred itself around humanising the Bumble experience. It helped to show Australian users and market that they can use Bumble to gain real connections and relationship through each of its’ platforms – Bumble Date, business opportunities through Bumble BIZZ and friends through Bumble BFF. We communicated this through a combination of humour and reality, targeting specific audiences and the Gen-Z market.
Creative and Director
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